Two enterprising young engineers, Peter Bang and Svend Olufsen, founded Bang & Olufsen in 1925 in Struer, a small town in the northwestern part of Denmark. They created the business that was to become an international design icon and a global symbol of audio-visual excellence. Today Bang & Olufsen a/s is world renowned for its distinctive range of quality televisions, music systems and high-performance loudspeakers; products that combine technological excellence with emotional appeal in a sensational design language. Mainly an extensive, independent retail network sells Bang & Olufsen products across more than 100 countries. The majority of these retailers are concept stores, which exclusively sell Bang & Olufsen products. Besides entertainment products for the home environment, Bang & Olufsen applies it acoustic skills and design competences in creating high-performance sound systems for the high-end car industry, bringing the entertainment experience to a new level.