About Us

For more than 30 years, Natex has been supporting NATO and US military personnel and their families. These are the customers we serve and we cherish them. We are proud to be a part of their lives.

Natex offers tax-free shopping of lifestyle products and services that span almost every part of your life. As you walk through the website and view the product categories and brands that we offer, you will get an idea what to expect when you visit one of our stores. You can trust in the quality of the products we offer and we stand behind all of them.

We’re very proud of what we’ve created for you.

But that’s only the product side… And we’re much more than that. To us, supporting the community means creating an environment that you’re comfortable in, and we go to great lengths to do just that. We believe the social experience we create is just as important as the products we carry. We believe the complete support we offer when something doesn’t go quite right is something you should count on from us. And if we’re not living up to our promises, we expect you to tell us.

At every opportunity, we want you to know that we are here for you.

As part of our commitment to a social experience, Natex offers a regular schedule of events and activities. Some of these are educational, and some are just to give you a reason to get together with friends or just to stop in and say hi. If you want to see what events and activities are coming up, just click here.

The NATEX Promise
We will offer our customers with unrivalled pre and post purchase support.

We will provide our customers with activities and events that enhance their social experience.

We will know our customers better than anyone and we will use that knowledge to provide our customers with those products and services they value most, at any given time within the convenience of their local community.

The NATEX Mission

The purpose of NATEX is “To simplify and improve the lives of members of the NATO community.” It’s a simple statement, but we believe it says it all. NATEX exists to support the NATO community, and we are very proud of the role we play. To us, “To simplify and improve” means providing unrivalled support to our customers. Before and after they make a purchase. It means providing the products and services that our customers want from us, while making it easy and convenient for them to buy. And it also means becoming more than just “a store”. We believe you should enjoy your experience, and we provide special activities and events for our customers… because we should. Life should be simple.

The NATEX Difference
  • Our people
  • Tax free, duty free shopping
  • Supporting Morale & Welfare through paid contributions back to the Base
  • Open 7 days a week
  • Your family is our family! 85% of NATEX employees are dependents of NATO members
  • Our NATEX teams are multilingual and ready to serve you
The NATO Airborne Early Warning & Control Force (NAEW&CF) was established in January 1980. Not long after the opening of the E-3A Component, NATEX opened the doors to its first NATEX Combination Store, providing an international touch to the Component’s shopping facilities. NATEX’s main aim was to offer as much variety as possible, reflecting Geilenkirchen’s international community.

A one-of-a-kind shopping facility had been opened, where products from Europe and North America were offered, in combination with local groceries. Under the agreement of CANEX, NATEX operates the facilities as a concessionaire and a percent of profits from NATEX sales are returned directly to the Base population through the Morale & Welfare Fund. The success of NATEX greatly benefits the Component. NATEX pays annual royalties to the Component based on consumer sales and in accordance with contractual obligations. These monies are used to improve recreational facilities and offer additional services. Furthermore, NATEX independently donates to Component entities in supplementary support.

Over the next few years, the business grew, and in 1987 NATEX expanded by segregating the electronics and cosmetics from the original store into its own retail store. In approximately 1991, clothing was introduced, with Levi’s as the first apparel brand. Merchandised in a small area of the retail store, it too rapidly expanded into the beginnings of its own store, which was then located in what is known today as the NATEX Getranke Markt. Sales in the selection of brands and products offered at NATEX have enabled us to successfully grow to multi-unit stores.

Around 2000, NATEX launched an aggressive renovation plan, upgrading all of the stores to ensure an international and one-stop duty-free shopping experience, matched with a ‘superior service’ customer focus. This approach was very successful for NATEX, doubling the sales volume in only 4 years. The NATEX expansion required erecting a new building and renovating other NATEX occupied buildings and several parking areas, all of which was fully funded by NATEX.

Today, NATEX has grown into separate outlets at the Component: Retail Plus, Convenience Plus, NATEX Blowout Store and Automotive Garage/Gas Station. Currently NATEX employs approximately 130 people of many nationalities, 85% of which are dependents of NATO component members.

NATEX is continually looking to further evolve to meet our customers’ expectations. NATEX maintains a progressive approach and is always looking towards the future.

Lilienthalallee 100,
52511 Geilenkirchen, Germany
Phone +49 2451 4845111

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Lilienthalallee 100,
52511 Geilenkirchen, Germany
Phone +49 2451 48451322

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