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About Us

For more than 30 years, Natex has been supporting NATO and US military personnel and their families. These are the customers we serve and we cherish them. We are proud to be a part of their lives.

Natex offers tax-free shopping of lifestyle products and services that span almost every part of your life. As you walk through the website and view the product categories and brands that we offer, you will get an idea what to expect when you visit one of our stores. You can trust in the quality of the products we offer and we stand behind all of them.

We’re very proud of what we’ve created for you.

But that’s only the product side… And we’re much more than that. To us, supporting the community means creating an environment that you’re comfortable in, and we go to great lengths to do just that. We believe the social experience we create is just as important as the products we carry. We believe the complete support we offer when something doesn’t go quite right is something you should count on from us. And if we’re not living up to our promises, we expect you to tell us.

At every opportunity, we want you to know that we are here for you.

As part of our commitment to a social experience, Natex offers a regular schedule of events and activities. Some of these are educational, and some are just to give you a reason to get together with friends or just to stop in and say hi. If you want to see what events and activities are coming up, just click here.

The NATEX Promise

We will offer our customers with unrivalled pre and post purchase support.

We will provide our customers with activities and events that enhance their social experience.

We will know our customers better than anyone and we will use that knowledge to provide our customers with those products and services they value most, at any given time within the convenience of their local community.

The NATEX Mission

The purpose of NATEX is “To simplify and improve the lives of members of the NATO community.”

It’s a simple statement, but we believe it says it all. NATEX exists to support the NATO community, and we are very proud of the role we play.

To us, “To simplify and improve” means providing unrivalled support to our customers. Before and after they make a purchase. It means providing the products and services that our customers want from us, while making it easy and convenient for them to buy.

And it also means becoming more than just “a store”. We believe you should enjoy your experience, and we provide special activities and events for our customers… because we should.

Life should be simple.

The NATEX Difference
  • Our people
  • Tax free, duty free shopping
  • Supporting Morale & Welfare through paid contributions back to the Base
  • Open 7 days a week
  • Your family is our family! 85% of NATEX employees are dependents of NATO members
  • Our NATEX teams are multilingual and ready to serve you
History

The NATO Airborne Early Warning & Control Force (NAEW&CF) was established in January 1980. Not long after the opening of the E-3A Component, NATEX opened the doors to its first NATEX Combination Store, providing an international touch to the Component’s shopping facilities. NATEX’s main aim was to offer as much variety as possible, reflecting Geilenkirchen’s international community.

A one-of-a-kind shopping facility had been opened, where products from Europe and North America were offered, in combination with local groceries. Under the agreement of CANEX, NATEX operates the facilities as a concessionaire and a percent of profits from NATEX sales are returned directly to the Base population through the Morale & Welfare Fund. The success of NATEX greatly benefits the Component. NATEX pays annual royalties to the Component based on consumer sales and in accordance with contractual obligations. These monies are used to improve recreational facilities and offer additional services. Furthermore, NATEX independently donates to Component entities in supplementary support.

Over the next few years, the business grew, and in 1987 NATEX expanded by segregating the electronics and cosmetics from the original store into its own retail store. In approximately 1991, clothing was introduced, with Levi’s as the first apparel brand. Merchandised in a small area of the retail store, it too rapidly expanded into the beginnings of its own store, which was then located in what is known today as the NATEX Getranke Markt. Sales in the selection of brands and products offered at NATEX have enabled us to successfully grow to multi-unit stores.

Around 2000, NATEX launched an aggressive renovation plan, upgrading all of the stores to ensure an international and one-stop duty-free shopping experience, matched with a ‘superior service’ customer focus. This approach was very successful for NATEX, doubling the sales volume in only 4 years. The NATEX expansion required erecting a new building and renovating other NATEX occupied buildings and several parking areas, all of which was fully funded by NATEX.

Today, NATEX has grown into separate outlets at the Component: Retail Plus, Convenience Plus, NATEX Blowout Store and Automotive Garage/Gas Station. Currently NATEX employs approximately 130 people of many nationalities, 85% of which are dependents of NATO component members.

NATEX is continually looking to further evolve to meet our customers’ expectations. NATEX maintains a progressive approach and is always looking towards the future.

Lilienthalallee 100,
52511 Geilenkirchen, Germany
Phone +49 2451 4845111

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Lilienthalallee 100,
52511 Geilenkirchen, Germany
Phone +49 2451 48451322
contactus@natex.de

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Social Media
  • Social Media

    • NATEX
      Don't do it like this... Come to NATEX Retail Plus and get your wrapping paper (and Christmas decorations!) at 60 % off.
    • NATEX
      Besides our special offers advertised in the flyer, NATEX Convenience Plus & NATEX Duty Free Wesel have prepared some extra promotions for you - 25 % off on some of your favourite items. Pop in and look for the green signs!
    • NATEX
      Come to NATEX Convenience Plus tomorrow and try some Mosna pasta from 11:00 to 14:00 😋
    • NATEX
      Serrano ham is cured, air-dried Spanish ham, also known as jamón iberico or pata negra, and is considered to be one of the finest in the world. It comes from the native Spanish Iberian pigs and is only produced in ...
    • NATEX
      Going shopping for your little ones? This might help. 👕👖 Don't panic though, you don't have to memorize it all. You can always borrow this table from our staff at NATEX Retail Plus.
    • NATEX
      Two days of Garmin = two days of live demos, videos, custom orders & triple points on all Garmin purchases at NATEX Retail Plus! Stop by today or tomorrow. By the way, all special orders will be delivered next week, ...
    • NATEX
      Freshly made, warm spring rolls! Get yours tomorrow, on Wednesday 12 December, 10:00 - 14:30 at NATEX Convenience Plus.
    • NATEX
      U.S. Army Garrison Benelux
      People from around the world will gather Dec. 15 to 16 in #Bastogne, Belgium, to commemorate the 74th anniversary of the Battle of the Bulge. U.S. Army Garrison Benelux service members, leaders, and community members, from young to old, will ...
    • NATEX
      Just a little reminder: NATEX Auto Centre will be closed from Friday 14 December and will reopen on Monday 7 January. We apologize for any inconvenience.
    • NATEX
      Come and see the great selection of gift baskets at NATEX Convenience Plus. We've got something for everybody. Still not sure? Pick your own items in store and we'll wrap them up for you! Prices from €10 up.
    • NATEX
      We're tasting selected whiskies and wines at NATEX Convenience Plus today. Come and try something new between 11:00 and 16:00 hrs.
    • NATEX
      Get ready for a shopping spree on Friday 7 December from 11 to 2 pm. NATEX gives you 20 % off all bourbon and single malt whiskies, 40 % off all Lindt Christmas chocolate, and 20 % off all skincare, ...
    • NATEX
      Our bottle engraver is coming back! He'll be working hard at NATEX Convenience Plus on Thursday and Friday this week, 10:00 - 17:00. Free engraving will be possible for any bottles at €35 or over. First come, first served! Limited ...
    • NATEX
      St. Nikolaus came to NATEX today! ✨ Comments Theo Collijn had ik mijn schoen ook kunnen zetten bij de natex? 😁 Thank you so much :) !!!! the kids will be very happy
    • NATEX
      All frozen food is 25 % off from 11:00 to 14:00 tomorrow (Wednesday) at NATEX Convenience Plus. Stock up!
    • NATEX
      We'll help you with your Christmas gift search. Join us for a late night shopping at NATEX Retail Plus on Thursday, 18:00 - 20:00 hrs.!
      🎁 Take the pressure off - share bubbles & cheese in our warm and welcoming ...
    • Any plan to bring back Louis Roederer Brut Premier and Cristal ? Comments NATEX Good afternoon, we'll inquire in the Duty Free department and let you know! Kind regards, Jana Kryze, NATEX Advertising If the price is good, I'd be interrested too.
    • NATEX
      Spin the wheel at NATEX Retail Plus tomorrow, Tuesday 4 December, 11:00 - 14:00! You're guaranteed to win a discount on all regular-priced items in your purchase.
    • NATEX
      's cover photo
      NATEX updated their cover photo.
    • NATEX
      Rewards customers special offer: Enjoy 10% off NEW items from our X-FEST Flyer at Convenience Plus on all four days, with the only exception of Highland Park NATO Cask Whisky. We've brought in more than 30 new arrivals for you: ...
    • NATEX
      Supreme Headquarters Allied Powers Europe (SHAPE)
      Today we commemorate Great Union Day or "Ziua Marii Uniri" with our Romanian Allies. On this day in 1918, Transylvania, Bessarabia and Bukovina were unified with the Romanian Kingdom. #WeAreNATO
      NATEX shared Supreme Headquarters Allied Powers Europe (SHAPE)'s post.
    • NATEX
      Do you fancy a freshly made Asian wok stir-fry for lunch? Who wouldn't. Lucky for you, we just made some at NATEX Convenience Plus! Stop by until 15:00 and have a bite.
    • NATEX
      "The best meat ever" will be served at NATEX Convenience Plus today - the MAREDO beef! Stop by for a free tasting between 11:00 and 15:00.
    • NATEX
      St. Nikolaus is coming to NATEX Convenience Plus! Leave your kid's shoe with a name tag on at the Starbucks counter and, who knows, maybe he will leave your kid something special! Bring it in any time before Tuesday next ...
    • NATEX
      Today at lunchtime, 11:00 - 15:00, we'll have freshly made bagels and paninis ready for you to buy & take away. Drop by at NATEX Convenience Plus.
    • NATEX
      Photos from NATEX's post
      Signatory 30th Anniversary Special Bottlings are now available for you at NATEX Convenience Plus!

      🥃 Signatory Vintage is one of the few important independent bottlers. They were able to maintain uncompromisingly high selection standards throughout their history. Their warehouses abound ...
    • NATEX
      ℹ️ Early warning: NATEX Auto Centre will be closed from Friday 14 December and will reopen on Monday 7 January. If you need an appointment soon, NOW is the time to call 0049 (0)2451-6207-252!
    • NATEX
      Santa is coming to NATEX Retail Plus this week! ✨ Drop by with your kids on Saturday 24 or Sunday 25 November, between 12:00 and 15:00 hrs. Your children can tell Santa their wishes and will get a free photo ...
    • NATEX
      As our Duty Free specialist Harvey Toolan says, "Tawny port is the perfect sweet wine for this time of year!" Enjoy 20 Years Old Sandeman Porto at 15 % off this week. https://bit.ly/2RVZpyK
    • NATEX
      Supreme Headquarters Allied Powers Europe (SHAPE)
      Today we celebrate Proclamation Day with our Latvian Allies. On this day in 1918, the People's Council of Latvia proclaimed Independence. #WeAreNATO
      NATEX shared Supreme Headquarters Allied Powers Europe (SHAPE)'s post.